Andrew Bagley's Story
from building major brands to solving wicked problems
I come from of large family with deep roots in the advertising industry. I was only 12 years old when I first got to job shadow on a commercial shoot and grew up with an older brother and cousins who were regularly producing Super Bowl spots, winning golden pencils and Cannes Lions.
It was only fitting that I spent the first 10 years of my advertising career crafting campaigns and strategies for brands like PetSmart, Kroger, Nike and Nickelodeon.
But everything changed while I was working on a behavior change campaign for a non-profit organization. I felt a deeper sense of impact and motivation than I'd ever experienced with another client or project. I knew I had to make a career change.
I was no longer interested in boosting the ROI of a major brand. I wanted to solve wicked problems. And I had the tools and skills to do it.
I made a huge shift and focused the next 10 years of my career on caused based behavior change campaigns. These campaigns aimed at solving wicked problems like preventing distracted driving, reducing wildfires, promoting civil dialogue, and reducing drug overdose and suicide.
Together with my agency, we've won dozens of awards. I’ve had the opportunity to review books, hire hundreds of employees, keynote conference and teach advertising.
All of this led me to create the Visible Hand, in an effort to share the successful strategies and techniques I've used with everyone I can.Â
I love marketing but...the industry is broken
Too many marketers have lost sight of the bigger picture. They chase the latest algorithm change or viral hack. Everyone's selling a trick boosting awareness, conversions, customer loyalty, you name it. But these so-called 'solutions' often amount to a temporary fix - a bandaid. The problem is superficial and short term remedies cover up the core issue: a lack of education.
What's needed is not more university degrees. Many marketers have completed some type of formal training. But they weren't taught the foundational knowledge necessary to really understand what makes consumers tick.Â
That's why I've dedicated thousands of hours to studying behavioral psychology and using it dozens of campaigns. And now I'm giving all my knowledge away to help others build the foundation they need. Not another quick fix built sitting atop the shifting sands of temporary trends but instead a rock solid foundation built on robust scientific evidence and repeated campaign successes. This is what I teach in my course Radical Influence.
Join the Radical Influence Course Waitlist
Unlock the science of persuasion and behavioral psychology with an award-winning agency president as your guide.Â
